SBCU.com Retailer Login
Welcome to the new SBCU.com! Please enter the email that you use for Specialized.com, Mission Control, the Ride App, or the Lead Out App to get started. Don't have an account on any Specialized digital platforms? You can start here! If you have an existing sbcu.com account on the previous platform, DO NOT use those login credentials. Your transcripts from the previous platform have been migrated to this platform.
Are you a Specialized employee? Click the link below to login: Specialized Employee Login